GATORADE
Gatorade, the world’s No. 1 Sports Drink. It is also the official sports drink of the UEFA Champions League, NBA, NHL, NFL, AVP and PGA, Major League Baseball, Major League Soccer and numerous other elite and professional organizations and teams.
At the University of Florida in 1965, researchers – Dr. Robert Cade, Dr. Dana Shires, Dr. H. James Free and Dr. Alejandro de Quesada – discovered two key factors that caused the Gator players to “wilt”; loss of sweat and energy. These researchers then scientifically formulated a new, precisely balanced carbohydrate-electrolyte beverage that would adequately replace the key components lost by Gator players through sweating and exercise. They called their concoction “Gatorade”.
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