PURPOSE
To inspire the brilliance of life, by creating rich experiences for people, in harmony with nature
VISION
The Most Beloved Beverage Company in Thailand with True Gemba Centricity
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STRENGTHEN COREof carbonated beverages
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Portfolio Transformation of healthier innovations across beverage categories
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Win with Customers via reach and exceptional service
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Insulated
Long Term by efficient operations and fostering sustainability -
Develop Organization of enabling culture and talented people