Suntory PepsiCo Beverage (Thailand) Company Limited, manufacturer and distributor of Suntory and PepsiCo beverage brands in Thailand, emphasizes the brand position of Gatorade as the No. 1 Sports Drink in 99 countries*e.g., America, United Kingdom, Spain, Germany, China, and Brazil, as it has long been the sponsor of world-class football clubs globally. Suntory PepsiCo is enhancing the presence of “Gatorade” in Thailand’s sport drinks market by teaming up with a new partner “Thunder Castle” Buriram United Football Club. It becomes the first official sponsorship deal Gatorade has made with a domestic football club in Thailand for the Thai League 2021-2022 season. 

Mr. Ashish Joshi, Chief Executive Officer of Suntory PepsiCo Beverage (Thailand) Company Limited, said “Suntory PepsiCo Beverage (Thailand) has been operating the business under the vision of “Growing for Good”. One of our key strategies is to drive a Portfolio Transformation of healthier innovations across beverage categories. “Gatorade” is an electrolyte beverage which is scientifically formulated by sports scientist and help to compensate for the loss of water and electrolytes through sweat. It is suitable for people who exercise, athletes, and those losing sweat. The company intends to delight consumers with Gatorade. Significantly, the partnership between Suntory PepsiCo Thailand and Buriram United Football Club, by establishing Gatorade as an official sponsor of Buriram United, reflects the company’s vision and mission to give back to Thai society by bringing happiness to consumers in everyday life and through supporting and promoting football in Thailand to continuously develop and move forward.”

Mr. Somchai Ketchaikosol, Chief Marketing Officer of Suntory PepsiCo Beverage (Thailand) Company Limited, added that “Sponsoring and establishing a good relationship with one of the top football clubs in a country is one of marketing strategies that Gatorade has continuously utilized to enhance its presence and exposure in several countries. In Thailand, Gatorade uses football as an intermediary to connect the brand and our products with target consumers. Buriram United Football Club is one of the most successful football clubs in Thailand. It finished second in the country’s top-flight football league last season and has won more than 25 awards over the past 10 years. Therefore, Gatorade is confident and proud to be a part of supporting Buriram United. We hope that the collaboration, together with the benefit of the product that has been extensively accepted by world-class athletes from across the globe, will help Gatorade to steadily expand market and ensure the brand is widely recognized across the whole country, especially in the Northeast region, the largest sports drink market.”

Mr. Kanoksak Pinsaeng, Chief Executive Officer of Buriram United Company Limited, said “Buriram United are pleased to join hands with Suntory PepsiCo Thailand as an official sponsor of Buriram United Football Club. This is the club’s historically groundbreaking collaboration with Gatorade, which is the most popular Sports Drink brand in the sports world. Buriram United will help to further promote Gatorade via multiple communication channels including online and offline platforms. Hopefully, Gatorade will gain popularity among Buriram United fans and supporters and exercise enthusiasts as well as those who want to refresh and compensate for the loss of water and electrolytes back to the body.

Gatorade by Suntory PepsiCo Thailand, as the official sponsor of Buriram United Football Club, would like to send moral support and encouragement to Buriram United Football Club to become the champion of the Thai Football League 2021 – 2022 season.  For more information, contact Gatorade Thailand Facebook.

*Source: Euromonitor International Limited; Soft Drinks 2020 edition: % brand share, off trade volume & value rsp terms, 2019 data.