The ready-to-drink "BOSS Coffee" brand from Japan by Suntory PepsiCo Beverage (Thailand) Company Limited, solidifies its commitment to become the number one premium ready-to-drink coffee brand in Thailand by officially introducing Peach Pachara Chirathivat as the brand's presenter and to reflect the scene of selectiveness, paying attention to details and selecting only the finest in every aspect for yourself.

 Peach embodies the refined gentlemen, meticulous in attention to detail. Looking ahead, BOSS Coffee revamps its packaging design across its four signature flavors, aiming for enhanced distinctiveness and allure. This redesign includes accentuating the logo to ensure greaterprominence, reaffirming the brand's status as Japan's number one ready-to-drink coffee brand. Renowned for its unique flavor design within every bottle of BOSS Coffee.

 Peach Pachara Chirathivat, the new presenter of BOSS Coffee, expressed, "I am delighted and deeply honored to be a part of the BOSS Coffee family. Personally, I am known for my attention to detail and pursuit of uniqueness. Trying BOSS Coffee, I discovered it perfectly matches my discerning palate. Moreover, BOSS Coffee utilizes a special extraction process through the flash brew method, a special technique of hot brewing followed by rapid cooling, an exclusive technique from BOSS Coffee Japan, which has been perfected for over 30 years. This results in a rich, intense, and aromatically captivating flavor from the moment the bottle is opened, which resonates with my persona exceptionally well. Hence, I wholeheartedly encourage everyone to try BOSS Coffee and indulge in this exceptional experience together".       

The new packaging design is accompanied by a series of TV commercials featuring Peach Pachara, the charismatic face of BOSS Coffee. These commercials portray Peach as a discerning individual who meticulously selects items based on their value and worthiness. This campaign speaks to those who desire a ready-to-drink coffee experience that combines convenience and premium quality, embodying a "Sense of Selective" style. Showcasing a premium way of life through vibrant and inspiring narratives filled with moments of joy and shared inspiration. Notably, it invites everyone to savor every aspect of the BOSS-level detail, including its unique, must-try flavor.

Experience the new era of premium coffee today with BOSS Coffee’s four signature flavors.                Now available for purchase at convenience stores, retail outlets, supermarkets, hypermarkets, and department stores nationwide. Stay connected with the latest updates on Facebook: Boss Coffee Thailand.